Uses and Gratification Theory

The Task
For this task I am going to be looking in to a theory that was created by Blumler and Katz, to find out what people uses the media for and the things that they get out of the different publications and parts used in the media. This will help me as it will give me an idea of what types of things should be included in my magazine front cover to help the audience enjoy it and hopefully fufill some of their other needs.


The Research
I have made a go animate so that the information I found out can be seen and viewed very easily in one place. This will ensure that everything I need such as the key pieces of information from the theory is accessible to me very quickly and simply.  https://goanimate.com/videos/0pvbP6n77nxU?utm_source=linkshare&utm_medium=linkshare&utm_campaign=usercontent


The Conclusion
From doing this research in to the uses and gratifications theory, I have learnt a lot about what should be presented in different articles and media outlets for the target audience to ensure that they enjoy what they are reading. For example from this research I have learnt that a lot of people use the media to find their personal identity, this shows me that people can sometimes gain their own morals and values from reading about people they look up to and can identity with, this can mean that people also like to have information and like to gain a sense of social interaction without interacting but gaining and reading about some aspects of different situations and people. All of this will help me as I will now hopefully be able to include these different aspects and ideas of the theory in to my production work and it will also be a key feature to remember during the stages of designing and creating my front cover, contents page and double page spread as it will ensure the most attraction to my target audience.